Goals
Rock is Dead is a music festival concept based in Costa Mesa, California. The festival is meant to be a way to showcase the artists who are carrying on the legacy of rock & alternative music.
Rock is Dead is a music festival concept based in Costa Mesa, California. The festival is meant to be a way to showcase the artists who are carrying on the legacy of rock & alternative music.
The Brand
The festival's branding touches on several concepts. Primarily, it is meant to fit with the tongue-in-cheek nature of the festival's name itself. To do this, it is made to look like a ransom note, thus emphasizing and lightening the "death" in the name. This theme is carried out throughout the project, like the blood splatters on the poster or the torn paper assets.
The festival's branding touches on several concepts. Primarily, it is meant to fit with the tongue-in-cheek nature of the festival's name itself. To do this, it is made to look like a ransom note, thus emphasizing and lightening the "death" in the name. This theme is carried out throughout the project, like the blood splatters on the poster or the torn paper assets.
Click through the gallery below!
This logo was designed to evoke feelings of the punk rock "look" while retaining the tongue-in-cheek nature of the brand.
The festival poster showcases the modularity of the logo, thanks to its geometric nature.
Immersive experience: Guests could stick letters onto this wall in the middle of the fairgrounds, to write out any messages they would like.
The website's landing page serves as a countdown timer for the start of the festival.
A tee shirt design, which utilizes an unused logo sketch.
One page of many sketches. Originally, there were ideas of implementing skulls and tombstones, but it discarded for the sake of simplicity.
Original concept sketch of the sticker wall experience.
Early revisions of logo ideas
